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BIG CATS

We've all heard the age-old saying: "A leopard can never change its spots." And while the vastly overused idiom may ring true, it doesn't mean all leopards are the same. In fact — much like human fingerprints — each leopard's spots are entirely unique. And it's not just leopards. No two big cats share the same fur coat. That fact alone was the inspiration for Elle's latest series, Big Cats.


Over Valentine's weekend 2026, Elle set out to create 69 Flowers — a limited run of original works celebrating love across three centuries. Why 69? Because it's the most romantic number in the world, obviously. Sure, it's a sex position. But it's also so much more than that.


69 is a natural ambigram — it reads the same both up and down. It's the only number that resembles a yin yang: a symbol of dualism, where opposing forces attract. Light and dark. Night and day. Hot and cold. In naughty bingo it's known as "a dinner for two." It's the only summer Bruce Springsteen ever sang about, and the last year of the swinging sixties. It's the only number that gets a cheer in the 2am drunken feeding frenzy at McDonald's — and the only number that makes grown adults snigger like teenage boys.


Elle exclusively creates families of 69 original works.


This is Big Cats. There are 69 of them.

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