Louise Sterling is a self-confessed girl's girl, which is to say she has always understood something that takes other people considerably longer to figure out: that the best things in life are largely improved by the company of women. A good conversation. A glass of something cold. The particular kind of afternoon that starts as one thing and becomes something else entirely. Louise has been paying attention to all of it.

She grew up in Croyd Bay, Devon, which is the sort of place that gets into you whether you plan for it to or not — all ocean and open sky and the specific kind of calm that only exists when nothing is trying to happen. She has since found her feet in Chelsea, which is emphatically the opposite of that, and she seems to like it that way. Her life, she'll tell you, is split fairly evenly between utter chaos and sheer calm. Her two favourite sounds are champagne popping and ocean waves. This is not a contradiction. It is, in fact, the whole story.

Her work celebrates women — not in the grand, declaratory sense, but in the quieter, more honest one. A woman at rest. A woman getting ready. A woman entirely unbothered by your presence. Louise strips back the distractions and lets the subject breathe, which turns out to be a radical act more often than it should be.

When you're a big fish in a small pond, she says, you need to find a bigger pond. And there's no pond bigger than London. Was she made in Chelsea? Absolutely not. That's why she's relatable.